Brick & Mortar retailers (RealTailors) understandably are reticent to even say the ‘A’ word, lest some bad curse befall them even more.
Yet, as difficult as it is for RealTailors to compete against their arch nemesis, there are technology tools that can be used to retain market share.
Have faith that the one true dictum in life is the pendulum. It will swing back to your side of center eventually. But there are techniques and technologies you can use today to stem the wall of revenue erosion.
Depending on the Tier of retail you are in (Enterprise, Mid-Market or SMB), the vertical market (Specialty Retail, Hospitality, Grocery, etc.) and your location – you can choose a tactic/tool that best works within your budget.
All of these technologies require appropriate staff to run them, and studies show the associate is more important than the tool itself – so best to pay for a senior associate as your results and revenue will vary greatly based on that factor.
Some technologies being used by RealTailors to combat, err, ‘A’ and other online retailers are:
Mobile Store Apps
Big Data Platforms
Bluetooth and NFC Devices
Sales & Marketing Lead Nurturing
Engage organizations that have a history in retail, sit down and have the discussion and don’t count too much on that Death Star.